What Is A Gonzomentary?

A Gonzomentary is a film or video that combines objectivity with pre-scripted fictitious events, or that creates fictitious characters but presents them through outside media as realistic in order to obscure a distinction between reality and fiction within the story.

Gonzomentary is a marriage of two words:

CLARK!

Gonzo, a type of subjective journalism that favors style over fact to achieve accuracy and often uses personal experiences and emotions to provide context for the topic or event being covered.
The word Gonzo was first used in 1970 to describe an article by Hunter S. Thompson, who later popularized the style. The term has since been applied to other subjective artistic endeavors.
Mockumentary is a type of film or television show in which fictitious events are presented in documentary format.

Plus, it sounds better than Gonzo Mocko. Or uh. Mockugonzoism. Because then there will be Post-Mockugonzoism. And that's just stupid.

Nevertheless, this means that a “Gonzomentary” is something so convoluted that it’s almost sometimes nearly impossible to even describe what it may or may not be maybe without inventing a new language for the purpose of translating it from another alien language which only surviving Atlanteans can interpret into English (but must first learn English) then unfortunately losing the original concept in translation. The only way you can experience it fully is to buy products from us. 


Or at least watch some of the initial episodes, supposing you have an attention span that's greater than a goldfish or small rodent. Here's the pilot: 

“Clark: A Gonzomentary” is a first installment of an ongoing web series project which began as a gonzomentary “reality” show surrounding the struggles of an independent artist who influences change in the art underground with his “phallic art”. It has since evolved into a full-length movie (Release in Fall 2011, it is presently in editorial).

Some thousands of you have already enjoyed this show. I hope still more of you will come along for the lulz, and also maybe catch that it isn't all fun and games. There are a lot of things about the real life of an artist in a capitalist society that are ignored on many sides. Rather than a pedantic essay on the subject - though I've written my share of those - this was an opportunity for all of us to do something completely different. As a result of that, I find it likely that most people won't get what we're about and plenty of artists will get really pissed off that we're calling their myths into question. Have a drink.

Enjoy the project, check out the movie -- and as a bonus, here's behind the scenes material.




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