Showing posts with label storytelling. Show all posts
Showing posts with label storytelling. Show all posts

Tuesday, October 29, 2013

We Are Narrative Machines

As I begin the Storytelling MOOC, I thought we might also return to the most frequent topic raised on this site: storytelling, and its role in our lives. I would also like to give you a sort of top-down picture of what we've been doing here and on Mythos Media, as it is an ending for me but maybe also a new beginning. One can only hope.

Nick Brandt. Check out his work.
To begin with, if you haven't already I suggest you read the article "What Is A Modern Myth?" as it covers a lot that there's no sense in repeating. I'll wait.

Let's start with what may seem an odd tangent. But it is the event that got me started about all of this again, so it seems the logical place to begin.

In the 2nd installment of the Lord of the Rings movies, while gallivanting across the plains in hunt of two errant hobbits, Legolas says, "blood has been spilt on this night," referring to the red sky.

My wife and I watch these movies fairly frequently. At this point it is more about the act of watching rather than what the movies are. Even the stories are so familiar that they are not so much told or presented as just something we are being casually reminded about. When Legolas said that this time, my partner offhandedly said in reply, "no, stupid elf... it's just a result of atmospheric effects." But of course the red sky at morning myth has a long history, regardless of what it is interpreted as.

In a sense this story may also be true, and we like to think it is a more truthful one, but it too is a story. Which is more truthful, and what stories are we using to assess or compare those truths? As we investigated in The Immanence of Myth and the followup Apocalyptic Imaginary, without an understanding of the role that narrative plays in our understanding of the world, truth will remain forever elusive. The world of 500 word soundbytes shies away from subtleties, but myth and stories remain a realm of gray (with more than 50 Shades, one can only hope) and we are more than anything else narrative machines.

That is the primary difference between humans and some apes, and other mammals. We are narrative-minded monkeys. (See also: Mirror Neurons.)

In fact, it is this narrative-making quality that allows us to develop an understanding of ourselves, at all. 
"... I also speculated that these neurons can not only help simulate other people's behavior but can be turned 'inward'—as it were—to create second-order representations or meta-representations of your own earlier brain processes. This could be the neural basis of introspection, and of the reciprocity of self awareness and other awareness. There is obviously a chicken-or-egg question here as to which evolved first, but... The main point is that the two co-evolved, mutually enriching each other to create the mature representation of self that characterizes modern humans"

The Future of Storytelling Class


Are you interested in the mechanics of current fiction formats? Do you want to know how stories are told? Do you want to analyze, understand, contextualize and create stories and narratives? Then join our MOOC and share our passion for storytelling!
I'm presently taking this course -- sign up through this link if you'd like to join as well! (It's free.)

[Take a Trip with us... Mythos Media.]

Monday, July 15, 2013

The Pieces of a Narrative

Check this video out:


Not at all what it looks like. 

Isn't it interesting how little action is required on the part of the dolls (i.e. none), for your mind to start sort of editing it in, when we're provided with a narrative? Really makes you wonder about just how little can be necessary to tell a good story, and yet on the flip side, just how much the format effects what kind of stories you can tell, and how our brain is going to make (or re-make it) it in our heads as we take it in.

This has all been bouncing around in my head as I'm working on a narrative that has 2 stand alone pieces: a video game (so an interactive medium) and a graphic novel. So I've been thinking a lot about how the audience is likely to engage with these things, and it might be slowing down the mental part of the writing process, but I hope it's worth it. 

Similarly, as I have been building the loose outline of a 10,000 year history on an alien and yet strangely familiar world, I wonder how many different ways there might be to tell stories in that setting? How many lives existed against the backdrop of World War 2? One could just easily create a narrative within the context of a fantasy event of similar scale the doesn't deal with it headlong. 

This is the approach I've taken so far with myth-building, it's anyone's guess whether it's carried through on the other end that there is often far more outside the frame of a shot than there is within it. I believe we can feel the weight of the invisible actors inside the myth that frames the narrative. Time will tell. 

[Take a Trip with us... Mythos Media.]

Sunday, March 31, 2013

The Monomyth: An Easter Egg in the Matrix

The Video Game of Digital Life

“The unreal is more powerful than the real.
Because nothing is as perfect as you can imagine it.
Because it's only intangible ideas, concepts, beliefs, fantasies that last.
Stone crumbles. Wood rots. People, well, they die.
But things as fragile as a thought, a dream, a legend, they can go on and on.“
— Chuck Palahniuk

Image courtesy of artida / shutterstock

Storytelling: Programed in Your DNA, Written in Binary

Truth is far stranger than fiction.  And so, it should come as no surprise that scientists have hypothesized that our universe as we know it is a vastly complex computer simulation, not unlike the one found in the Matrix movies.  However, what is noteworthy is that for the first time there is now a way to test this hypothesis.

In addition, recent experiments have discovered a viable method of encoding digital information using DNA.  One gram of organic matter can now reliably hold more than one million CD's worth of data.  Right now, the process of encoding and decoding information like this is prohibitively expensive.  But we can do it right now.

What could an intelligence hundreds of thousands of years more advanced than us be capable of?

What if the genetic code of every living organism on Earth is far more than just a blue print for life, but is serving as a massive biological hard drive?  What if all living things are components of a biological archive of information on an ungodly scale?

From the beginning of human history, big existential questions have always lurked in our subconscious minds. Who are we really?  What purpose do our lives have?  Is there a greater meaning to existence?

Sunday, February 17, 2013

Utopian For Beginners

Check out this article from incunabula:
There are so many ways for speakers of English to see the world. We can glimpse, glance, visualize, view, look, spy, or ogle. Stare, gawk, or gape. Peek, watch, or scrutinize. Each word suggests some subtly different quality: looking implies volition; spying suggests furtiveness; gawking carries an element of social judgment and a sense of surprise. When we try to describe an act of vision, we consider a constellation of available meanings. But if thoughts and words exist on different planes, then expression must always be an act of compromise.
Languages are something of a mess. They evolve over centuries through an unplanned, democratic process that leaves them teeming with irregularities, quirks, and words like “knight.” No one who set out to design a form of communication would ever end up with anything like English, Mandarin, or any of the more than six thousand languages spoken today.
“Natural languages are adequate, but that doesn’t mean they’re optimal,” John Quijada, a fifty-four-year-old former employee of the California State Department of Motor Vehicles, told me. In 2004, he published a monograph on the Internet that was titled “Ithkuil: A Philosophical Design for a Hypothetical Language.” Written like a linguistics textbook, the fourteen-page Web site ran to almost a hundred and sixty thousand words. It documented the grammar, syntax, and lexicon of a language that Quijada had spent three decades inventing in his spare time. Ithkuil had never been spoken by anyone other than Quijada, and he assumed that it never would be.
In his preface, Quijada wrote that his “greater goal” was “to attempt the creation of what human beings, left to their own devices, would never create naturally, but rather only by conscious intellectual effort: an idealized language whose aim is the highest possible degree of logic, efficiency, detail, and accuracy in cognitive expression via spoken human language, while minimizing the ambiguity, vagueness, illogic, redundancy, polysemy (multiple meanings) and overall arbitrariness that is seemingly ubiquitous in natural human language.”

This feeds directly into past (and future planned) articles on linguistics and meaning.


[Where is the fucking counterculture? Mythos Media.]

Monday, September 17, 2012

Participants Wanted for the Transmedia Revolution!

Hello everyone!

For those of you who have been following my posts here for the last few months, you may have noticed I've been talking a lot about how technology has transformed the publishing industry, and how transmedia storytelling has broken down the barriers between a story and it's audience.

But I haven't really gone into the specifics about how this can be put into practice. There's been a lot of talk about transmedia storytelling, but very few good examples of what the medium is truly capable of.  People and publishers have folded their arms, and decided to "wait and see."

And I don't blame them.  

After all the talk about ground breaking-this, cross platform-that, and immersion-everything, not much has really happened, has it?  There's been a lot of smoke, but no one has lit a match.  

That's about to change.  It won't be long before you'll be participating in a story instead of reading it.  How do I know?

I'm going to help make it happen.

Do I have some amazing new browser plug-in?  Some sort of new transmedia authoring platform?  A storytelling social media network, perhaps?

Nope.  (People always seem to get hung up on the technology...)

The technology of the written word changed how stories were delivered, but not how they were created.  It's the same thing with e-books, film, and television...they are all different methods of delivering the same fictional drug.

It's the story that's important.

What's the difference between slapping a button on a coke machine, and visiting a barista at your local starbucks?


Puff the magic dragon by Ahnamal
A can of soda will always taste the same.  A caramel-pumpkin-spice-mocha-latte with a dash of cinnamon and whip, tastes a lot different if you have him add a splash of pickle juice.

There's only one way to have it your way: ask for it.

Here at Modern Mythology, we know that storytelling isn’t passive.

A good storyteller must actively engage their audience.  A story should be tailored to whom it’s being told to, not diluted and homogenized just to make it more appealing to a potential audience of millions.

The goal of a story should be to make people think, feel, and help them blink away their pedestrian view of the world.  A book or movie should draw you in, engage you, make you a part of it--not run you over.

Films shouldn't blind people with cinematic eye candy, and books shouldn't hypnotize them with pages of sex and violence strung together with a meaningless plot.

But they do, and they will continue to do so, because that's the easiest way for Hollywood and publishers to get your money without you noticing.

It doesn't have to be this way.  Really.

(Unless you're into that kind of thing.)

Sunday, July 01, 2012

The Mythology of Science: Telling Stories Around the Campfire of the Universe

Today's Science: Tomorrow's Mythology?

"I would say that all our sciences are the material that has to be mythologized. A mythology gives spiritual import - what one might call rather the psychological, inward import, of the world of nature round about us, as understood today. There's no real conflict between science and religion ... What is in conflict is the science of 2000 BC ... and the science of the 20th century AD." --Joseph Campbell, from an interview with Jeremy Mishlove




When I talk to people about modern mythology, many mistakenly believe I'm talking about urban legends. And while theoretical debates about alligators in the sewers of New York may be entertaining, they are certainly not as important to me as the mythic framework of human society. In fact I feel urban legends are more akin to cultural "white noise," than any kind of true mythology.


In the past, I think mythology (and today contemporary religion) served as a medium for the transmission of culture, social mores, and world views. They were narratives that help broadly define an individual's sense of reality. They were important, because they gave purpose to people's lives.

Thursday, April 26, 2012

Fairy Tale Journeys: Storytelling, Media & Framing


 By Mr. VI

Do me a favour and think about beginnings, would you?

Specifically, think about that moment, that gap before you start something new - the moment; that breath you take before you begin to speak, when you're moving thought into speech.or idea into movement.

Think about reaching out to grasp something, maybe picking up that mug of tea or coffee, or perhaps closing your hand around something and lifting it. Moving it from one place to another. Most of us us don't think about such things, which is why I ask it of you as a favour.

After all, there's a lot that you do without thinking, and I don't know if for you, the reader, it's simply habit or muscle memory that carries you through life. I don't know how you move when you walk, how the weight of your body feels as you plant one foot in  front of the other, how it shifts as you're increasing speed, as you're avoiding obstacles.

I don't know what kind of joy you take in getting to where you want to go, and I certainly couldn't guess how you'll feel after a day on your feet, doing all that you need to, day after day, minute after minute, hour after hour.

More to the point, I don't know what it's like to begin to walk, while your mind is on other things - to just blithely amble along. You probably didn't know either, until I asked you to think about it, as a beginning.

I asked you this favour because I don't know any of that, and nor will I ever do so. I can't go for a stroll, for a jog, for a run - there's no sidling, no sashaying; no hopping, skipping and jumping. No hopscotch, no tag, no home runs, no tries, no touchdowns.

I'm curious, you see. So do me a favour and think about beginnings, about the transition between not walking, and walking. Between silence and speech, and thought and action.

I can't walk.

Wednesday, March 21, 2012

Behind the Scenes: Our Subconscious’ Role in Listening to Stories

By Julie Holden

Such beginnings as "Once upon a time, or In a land far far away," and even "In the beginning," are all cultural signals to the brain that we are about to be told a story, and that we should switch off our normal, everyday censorship. However, there is one beginning that is almost sure to make us suspend our disbelief: the statement This is a true story. It appeals to us perhaps more than any other because we not only want it to be true, we want to hear it because it is true.

As much as storytellers lead us away into fantasy, our brains are looking for what is real, what can be relied on. Of course, in story tradition, a story element is often a metaphor for truth, so it is hardly surprising that even when faced with make believe, we still look for truth. It is almost as if we know that the story has something to give us – some gift, or even healing. Many therapists deliberately use stories to heal, to awaken insight.

Monday, March 12, 2012

Invasive Stories: Wombs, Brains & Survival

By Mr. VI

Allow me to tell you a story – and I say allow, because you will have to give consent. A story can't be told without the audience participating in some way, even if it's simple suspension of disbelief.

The written and spoken word require a little more effort, because that kind of story requires the audience to use their imaginations, and we've already spoken of how communication and storytelling actually require – and produce- a kind of bizarre neurological entanglement.

(If you've not been following this blog long enough to read it, or need your memory refreshing, it's here – Red Riding Hood: Narrative, Neurology & Storytelling. Go on, I'll wait, because it really is essential to what you're going to be reading next, and will help you see where we're going.)

One of the interesting things about stories is that they build on each other – they provide a referential framework. A story is not just one event, it is in fact an arrangement of events. Story, as a word comes from the same linguistic roots as history:

history Look up history at Dictionary.com
late 14c., "relation of incidents" (true or false), from O.Fr. estoire, estorie "chronicle, history, story" (12c., Mod.Fr. histoire), from L. historia "narrative of past events, account, tale, story," from Gk. historia "a learning or knowing by inquiry; an account of one's inquiries, history, record, narrative," from historein "inquire," from histor "wise man, judge," from PIE *wid-tor-, from root *weid- "to know," lit. "to see" (see vision). Related to Gk. idein "to see," and to eidenai "to know." In Middle English, not differentiated from story; sense of "record of past events" probably first attested late 15c. As a branch of knowledge, from 1842. Sense of "systematic account (without reference to time) of a set of natural phenomena" (1560s) is now obsolete except in natural history.
As you can see, it's quite literally a recounting of events – an order of experience conveyed to you.

That same earlier post you will have read was collected in a best-of Modern Mythology 2011 – a selection of our work last year. It's a peculiar thing, because it ends up giving you a snapshot of events which may lead you into looking back on 2011 with new eyes. Certainly, many of those posts were inspired by events in our lives and the wider world.

Those events spawned those pieces, which even now are spawning this piece, folding in current events, reacting and changing in accordance with circumstance and stimuli. No story, no myth, no recounting of events is immune to this.

Not even the Bible – or at the very least, the interpretation of it.

Tuesday, February 14, 2012

Tools for Transmedia Journalism

By Peter Usagi
Transmedia Storyteller


I've had a few questions about how I put together the research for  posts.  With websites, blog posts, podcasts, videos, social media, and all other kinds of digital flotsam mucking up the internet...it has become increasingly complicated for journalists to keep an up to date notebook for gathering research material.
Here are a pair of tools I use almost everyday to help me keep track of everything:


Monday, February 06, 2012

The Story of a Transmedia Revolution: (Part 2) The Story Wars

The Rise and Fall of a Story-Showing Empire
The Transmedia Revolution has begun!
Which side will you join?
An empire of greedy corporate media cartels?
Or an ancient and mysterious order of storytellers...

Image via Panicposters
After years of study, I've come to realize that contemporary storytelling—books, film, television (and to a significant extent, even live theater)—are a completely passive medium.  They are narratives that lack interaction and any kind of participation from their audience.  These mass-produced mediums of entertainment are more appropriately labeled "story-showing,” then storytelling.

People often wonder why there isn’t anything "new" in Hollywood.  Why is it that every movie, TV show, and most popular literature, tastes like reheated "leftovers" disguised with some kind of mystery sauce?  It’s because after a century of industrialization, we've become indoctrinated as a species of “story consumers.”

We’ve been raised to passively swallow the shallow narratives presented to us in our extended childhoods; schizophrenic mythologies filled with stories that have no depth, meaning, or purpose--other than to entertain (or perhaps more sinisterly, distract).

All of our modern entertainment (all of our stories) are almost entirely mono-active.
Our “entertainment industry” is simply a convenient medium for a 24/7 multimedia stream of consumer subconsciousness—peppered every fifteen minutes with commercials, product placement, and other forms of materialist propaganda.  Even traditional literature has become a victim to this malaise.  

The Lost Art of Storytelling

Parents who "tell” stories to their children, usually aren't really “telling” them.  They’re reading them word for word from a book; an example of modern mono-active story-watching.  Unless the child occasionally takes control of the narrative, thus making it interactive (I.E. "No, Red Riding Hood had a cell phone, and she called the cops on that mean nasty wolf!") the true immersive, and transitive aspects of storytelling are neutered, or even entirely absent in our modern fictions.
English: Little Red Riding Hood
Is modern media a "big bad wolf" that
devours creativity and imagination?

Image via Wikipedia

If you put your book down, and “tell” a story to your audience (instead of read it), something about your story will always change, each and every time you tell it.  Unless, of course (as you’ll find in live theater), you have your lines memorized.

This is because even when you tell the same story (with the identical characters and plot),  you’ll always be a different person each time you tell it, and so will your audience (even if they’re the same people):
If you told a story to a group of recent college grads (while they were partying around a campfire in the middle of the wilderness) the crazy things you did to get into your career field…would that story be identical to the one you told to a classroom of second graders, the day after you lost your job?

If this is the case, does "storytelling" in its interactive sense, still exist in today's society?  Perhaps...

Thanks to new combinations of divergent media platforms, a new kind of storytelling is on the rise.  One that recognizes the importance of engaging an increasingly distracted and impatient audience: transmedia.

Saturday, February 04, 2012

The Story of a Transmedia Revolution: (Part 1) To Arms...

The Book Thump Heard Round The World

After more than thirty years of fits and starts, a storytelling revolution is finally about to begin.  Naturally, the catalyst was a book; surprisingly, however, it was a high school text book...

Immersive and interactive digital books will
soon be jumping off screens everywhere...
(Image via Creative Commons) 
Earlier this week, Apple announced the release of iBooks Author, a new content creation platform for their ubiquitous iPad.  However, unlike most of Apple’s hardware or software announcements, this one has seemed to garner little public interest.  This could be attributed to the fact that according to Apple’s keynote, the only things that were “unveiled” were a new kind of digital school textbook, and a software program to make them.

School, text books, and reading…ho-hum.

The average person is as likely to sit through a keynote presentation on those two topics, as work on their taxes for fun. And this new software isn’t even wrapped in shiny high-tech aluminum: a baby iPad to combat Amazon’s encroaching Kindle Fire.  As I watched the footage of the keynote, and it become apparent there was going to be no iText, iTome, or iTablet reader—just a pair of “un-Jobs” like Apple executives walking the audience through the pages of a digital biology text book—I was sorely tempted to give up early on the hour long presentation.

Apple Education Keynote, January 2012

But I’m very glad I didn’t.  It isn't often that you get the chance to be on the ground floor of history as it happens.  Stop, and bookmark this moment in your life (it happens right around time marker 23:52 in the video above).

It might seem like a trivial thing, but imagine if you could remember the exact moment mankind learned to use fire as a tool, or how to farm, or how to surf the net on the world’s first web browser?  Imagine if you could remember where you were, and what you were doing, when a major cultural revolution happened?

News flash: it already has...

various e-book readers. From right to left iPa...
"The evolution of e-readers..."
(Image via Wikipedia)

Saturday, February 26, 2011

Red Riding Hood: Neurology, Narrative & Storytelling

By Mr. VI

Once upon a time, half-way back and a little off to one side; this is where the stories live. Are you sitting comfortably? Then I'll begin:

Stories are a form of communication, and they open doors. Doors to understandings and concepts that are unbound in time – their relevancies shift according to circumstances, environment and culture.


'To understand and remember stories, readers integrate their knowledge of the world with information in the text. Here we present functional neuroimaging evidence that neural systems track changes in the situation described by a story. Different brain regions track different aspects of a story, such as a character's physical location or current goals. Some of these regions mirror those involved when people perform, imagine, or observe similar real-world activities. These results support the view that readers understand a story by simulating the events in the story world and updating their simulation when features of that world change. ' - Psychological Science August 1, 2009 vol. 20 no. 8 989-999

Read that again.:

Some of these regions mirror those involved when people perform, imagine, or observe similar real-world activities.

Certain parts of your brain do not discern between 'reality' and 'fiction'. They simply create and act. Further:
'Verbal communication is a joint activity; however, speech production and comprehension have primarily been analyzed as independent processes within the boundaries of individual brains. Here, we applied fMRI to record brain activity from both speakers and listeners during natural verbal communication. We used the speaker's spatiotemporal brain activity to model listeners’ brain activity and found that the speaker's activity is spatially and temporally coupled with the listener's activity. This coupling vanishes when participants fail to communicate. Moreover, though on average the listener's brain activity mirrors the speaker's activity with a delay, we also find areas that exhibit predictive anticipatory responses. We connected the extent of neural coupling to a quantitative measure of story comprehension and find that the greater the anticipatory speaker–listener coupling, the greater the understanding. We argue that the observed alignment of production- and comprehension-based processes serves as a mechanism by which brains convey information.' -PNAS August 10, 2010 vol. 107 no. 32 14425-14430

Before there was written text or visual media such as film, stories were the primary method of cultural transmission:

'The speaker's activity is spatially and temporally coupled with the listener's activity'Let these two statements combine in your head for a moment; see what they point to – scientific evidence that a story can draw you in, change your perception and have an affect on you.

Suddenly the idea of the magic word doesn't seem too far fetched, does it? Immerse your listeners in a narrative and it becomes their reality. Expose them to it every day to reinforce it – this is the province of politicians and news anchors the world over.

If you go deep enough, the statement 'It's not real' loses potency. Of course it does, because your brain is modelling it 'as if', and some stories are extraordinarily old.

From a 2009 article in Britain's Daily Telegraph:
'A study by anthropologists has explored the origins of folk tales and traced the relationship between varients of the stories recounted by cultures around the world.
The researchers adopted techniques used by biologists to create the taxonomic tree of life, which shows how every species comes from a common ancestor.
Dr Jamie Tehrani, a cultural anthropologist at Durham University, studied 35 versions of Little Red Riding Hood from around the world.
Whilst the European version tells the story of a little girl who is tricked by a wolf masquerading as her grandmother, in the Chinese version a tiger replaces the wolf.
[…]
Contrary to the view that the tale originated in France shortly before Charles Perrault produced the first written version in the 17th century, Dr Tehrani found that the variants shared a common ancestor dating back more than 2,600 years.
[...]
The original ancestor is thought to be similar to another tale, The Wolf and the Kids, in which a wolf pretends to be a nanny goat to gain entry to a house full of young goats. '

Let's think about that:

Red Riding Hood is a modern iteration of a story that's older than the Christian religion. Its themes and characters have inhabited the human consciousness for longer than the dominant religious narrative on this planet of approximately 7.2 billion human beings.

Here at Modern Mythology, we've been talking werewolves, witches, zombie apocalypses and vampires lately. We've given nods to Twilight, to Buffy:The Vampire Slayer, True Blood and more; pop-culture narratives, flirtations with the shadowy Other – these are wildly successful in capturing money and attention.

Millions of people the world over have synchronised their brains in similar ways as they've been drawn into the narratives, and so I find myself wondering – is this actually modern at all? If our brains become spatially and temporally coupled with the tales, are we in fact moving in myth-time, sacred kairotic time?

If stories can be modelled on taxonomic lines, then familial structures apply – then each generation partakes of some of the others.

This year, we see a new iteration of Red Riding Hood – a film released in March, directed by Catherine Hardwicke, of Twilight movie fame no less.

As the second trailer for the new film states in blood red letters:

HOW CAN YOU KEEP OUT WHAT IS ALREADY IN?



Gary Oldman's werewolf hunter Father Solomon makes much of what we've discussed about the terror of the monster, explicit in the trailer:

“The real killer lives here, in this village – it could be your neighbour.”

And even this current version owes much to an earlier predecessor – its structure and plot appears to be strongly influenced by the 1984 film The Company of Wolves.



“The worst kind of wolves are hairy on the inside and when they bite you, they drag you with them to hell.”

Contagion and the Outsider on the Inside – the deepest fear of any community. Is it any wonder that deception is often classed as morally reprehensible? Consider then what seemingly innocuous actions might somehow become imbued with a sense of the sinister if a strange affect occurs.

Imagine what would happen if that which forms groups - the act of communication, of coming together at a fundamental, even neural level – can be used to alter and manipulate individuals and the group itself?

Might this skill be viewed with suspicion - the very act of alternative narrative-construction becoming potentially morally dubious, and even synonymous with evil and falsehood? Even the notion of 'a fabrication' seems to imply something less than righteous; an ersatz version of events which gives the concept of myth its general pejorative sense, doesn't it?

And thus myth and mythmakers are at worst reviled as liars, frauds and mountebanks, and at best regarded as irrelevant and perhaps semi-entertaining because of their ability to make people feel emotion. Even spin-doctors and political speech-writers are somewhat derided by the general populace, and they and their siblings in the advertising industry are either ignored or derided as manipulative individuals whose sole goal is money – something which alienates them from the general populace.

Which means, as aliens, they often are perceived as faintly sinister – they operate in the murkier realms of the human psyche, away from the clear and rational. In a sense they are lunar and mercurial – both in the planetary correspondence sense, and the adjectival. They take the enlightened solar construction of language, born of the neo-cortex, and use it to produce movements in the deep emotive dark of the reptile brain.

And what's more they do this in such a way as to hijack the investment in the rational, non-mythic narratives – the same machinery that models 'reality' can be used to create and work with the mythic precisely because, as already noted, parts of the brain cannot tell the difference!

Due to this this investment in the rational narrative, so-called irrational or mythic narratives must be treated as second-class in modern society, because to do otherwise is to suggest that the dominant narrative may also be a made thing – a fabrication in the truest sense of the word.

This would, apparently, undermine an awful lot of important things.

Imagine, if only for a moment, what would happen if all narratives were held created equal. Imagine if Merlin stood shoulder to shoulder with Einstein, or Zeus went for a stroll with Michael Faraday and they met Thor and Benjamin Franklin chatting about super-heated plasma?

Those who prefer a singular narrative might say that such a moment would be a retrograde step, a movement back to the dark ages of superstition. Yet that moment exists every time we spin a tale and immerse ourselves within it – the data seems to confirm what we already know!

We speak spells, we weave worlds from songs and stories. If it's any kind of movement, it's not merely retrograde because it goes so far back as to be beyond any world we can conceive. It's so far back it's looped around and met the deep future, and the only way we can get to that space is to perform an act of wilful imagination.

Beyond superstition lies hyperstition; fictions that make themselves real in the place where the eldest ancestor meets the last child of mankind. Both are creatures so far beyond us that they are literally dreams, which means that every time you step into that dreamtime, you are with them as part of a community which is hard-wired into the very heart of our brains.

And if that isn't a damn good pedigree for a mythmaker -to be standing amongst wizards, sorcerers and shamans and storytellers and poets from the Before and After It All - then I don't know what is.

So think on that, as you browse this blog, as you cruise the corpus of the contributors here, and maybe muse on it if you go to see the latest spawn of Red Riding Hood at the cinema or next time you become engrossed in a story regardless of media.

Then feel yourself carried away by the spell, or admire the lay of the charm with a professional eye.

Because it doesn't matter which you do when it happens; every time you are drawn in, you're only being human, and that's a very interesting thing to be - however you look at it.

I'll leave you with a quote from the introductory voice-over to the wonderfully odd 1974 film Zardoz:

“In this tale, I am a fake god by occupation - and a magician, by inclination. Merlin is my hero! I am the puppet master. I manipulate many of the characters and events you will see. But I am invented, too, for your entertainment - and amusement. And you, poor creatures, who conjured you out of the clay? Is God in show business too?”

Be seeing you.

Pre-order a copy of The Immanence of Myth, published by Weaponized in July 2011.

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