Dexter as a Transmedia Case Study

This piece paints a good picture for those who are still struggling to understand what transmedia is and why it is that I say that "transmedia is the future."

"In December 2010, Showtime announced that a new season of the series Dexter will start shooting in spring 2011 (the sixth one). Since we have some early day fans in our team, we couldn’t resist telling you a little more about this series, which is presently beating audience records in the US. Here’s an analysis of this phenomenon that obviously found an echo in transmedia." (Read article.)





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