Sunday, July 22, 2007

The Death of a Scene

"So you’ve probably been poking around Alterati for a little while, maybe you’ve wondered a bit “why the weird name?” or “what’s up with the whole ‘inside scoop / outside culture’ thing?” Well, by way of getting at that in my usual “tangential analogy” style, I’d like to talk about the death of a scene. I think in that you might get a better glimpse of what I at least get out of our branding.

This death could be of any scene, but I’ll use a case I’m well acquainted with.

I’ve always had the sneaking suspicion that too much success is a poison pill that somehow turns everything into it’s opposite, almost like a one-way pass to Star Trek style bizarro-world. Case in point, Metallica is the heaviest band on Earth one day, a decade and a half later they’re distributing DVDs of their group therapy sessions.

But I’m not here to talk to you about “Metallica As Metaphor For Cultural Decomposition And The Degradation Of Everything ‘METAL’” today. That’d be too damned easy, Lars may as well have painted a gigantic “NOT HIP” sign on his forehead right before testifying to the senate. Nor am I going to use metal, though that could reap it’s own reward.

I want to talk about a scene that became it’s own opposite: the goth scene. ..." article.

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