Tuesday, December 30, 2008



"Terror marketing, or toxic marketing, is one area of negative psychological triggering that works when the target demographic has developed resistance to mass-marketing techniques. In some sense, all black metal relies on toxic marketing. Most horror films use toxic marketing, and a great example comes from the 1990 film Crazy People, in which an advertising executive places an ad for a film called The Freak with a tagline that states "This film won't just scare you, this film will fuck you up for life." While fictional, there are plenty of advertisements nowadays that use essentially the same fear-based marketing to reach a demographic that ignores more typical advertising." (In fact, here's a recent example of Terror Marketing copywriting, done by Wes.)

1 comment:

  1. The Unmedicated Voter always votes his conscience.

    ReplyDelete

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