Showing posts with label news of the world. Show all posts
Showing posts with label news of the world. Show all posts

Friday, July 15, 2011

Murdoch, Media & Mythology: A Hermetic Tale?


By Mr. VI

When you get down to it, the news is Chinese whispers. Despite claims to be fair and balanced, or that they do things in the public interest, the news media have placed their own spin on every event you have read about, seen, heard, or experienced indirectly.

By definition that's what media does, it mediates experience. Marshall McLuhan famously wrote:

"The medium is the message."

Irrevocably, the information becomes part of the medium – events become part of the output of a given signal. The recent events in the UK regarding Rupert Murdoch and so-called 'phone hacking' are the property of those who disseminate them. For example, the BBC coverage of the event is just that – it becomes part of the BBC message. It's exactly the same with Fox, MSNBC or any of the rest of the outlets.

Unless you are directly experiencing the events yourself right now, then you are reliant on media. Even if you are directly experiencing events right now, they are mediated themselves through your senses. Of course we don't like to think about that, because if that's the case then the media could be altered – our senses are equally open to bias, just as a newspaper or television show.

Our culture places great primacy on the phenomenon of the eyewitness, yet recent research suggests that even eyewitnesses may not recall actual events, but in fact recall their own arrangement of events which are influenced by many factors, some internal and some external.

There is a level at which you may think that this is irrelevant, but consider this:

If in fact we cannot say for certain that what we perceive is some kind of truth, then by definition the whole duality of truth versus lie is called into question. The current coverage of the Murdoch scandal has provoked public outrage – employees of his corporation have allegedly committed criminal acts, conspiring to bribe police officers, obtain information illegally and intruded upon the privacy of the families of murder victims and war dead, not just politicians and celebrities.

It's not just Rupert Murdoch and News International which engage in dodgy dealings, because certain forms of journalism operate in grey areas – their acceptability is often backdated once their claim of "public interest" is validated by the audience. In fact, such things are pretty endemic within almost every form of communication, from the white lies you tell yourself and others, to the work of speechwriters and spin doctors.

I've previously referred to Murdoch as a "lizardly Methuselah", and indeed my inaugural post on Modern Mythology made a metaphorical reference to the reptilian agenda, an indirect nod to the wildly strange fears of David Icke and others. Consider this to be if you like, a statement of my credentials – I think Murdoch is a leathery old bastard with billions at his command, and exceedingly cunning ability to get what he wants at almost any cost.

But right now, in this place and time, he is widely regarded by some to be almost as bad as the devil himself. This makes an interesting to us because in actuality, Murdoch and his ilk have a long, long mythic pedigree…

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