Part 2: Wordsmith
By Aubrey Zich
"I invented colors for the vowels! - A black, E white, I red, O blue, U green. - I made rules for the form and movement of every consonant, and I boasted of inventing, with rhythms from within me, a kind of poetry that all the senses, sooner or later, would recognize. And I alone would be its translator."
-Arthur Rimbaud ("Season in Hell" Delirium II: Alchemy of the Word)
But what if you can get to world to co-opt your own language? What influence would you have as the creator? The company Apple has essentially branded language in their own way with the popularization of the letter "i" before products such as the "iPod" or "iMac." Aurorally, it puts emphasis on the individual and the product. However, visually the product has more weight than the individual by capitol letter emphasis. As an alphabetic sigil, it serves to establish who is in control. There are very few people who have said the word "iPhone" and have not seen it written in Apple's shiny font face. This "i" trend has become so popular that other companies have been co-opting the "i" for their own products unrelated to Apple, ensuring Apple's linguistic endurance as well as the individual as a secondary consideration to the product.
It is also possible to re-invigorate old language and repurpose it. Snoop Dogg brought the use of izz-speak from the 1970s jive back into popular lexicon (coincidentally, few years after asking the question "What's my name?") and made it his own.
If you create a word, you control it. It is your word. You can alter and change the meaning as you see fit. You alone are the translator, dictating its pronunciation. You create the sigil the represents it. The intention behind the word is yours alone and therein lies your jurisdiction. The creation of words and "smithing" of language is a powerful tool and it's applications range from building community to outright mind control.
More of this in Part III: Loading Language
[Check out some of the books, albums, and soon movies produced by Mythos Media and our various media partners.]